Martin Thörnkvist
30
Mar
2011
Suggested reading, week 13
This week the unconscious theme is people. The first link is about “the most typical person on earth” and how different we all are, the second hold examples of what we can great together and the final addresses the possibility of predicting outcomes of competitions where the winner is elected by the watchers by tracking [...]
Läs mer Martin Thörnkvist
24
Mar
2011
Spelifiering, NFC och omtanke var stort på SXSW
För andra året i rad åkte Media Evolution med en delegation bestående av ett 30-tal representanter från medlemmar och andra medieföretag till Austin, Texas, för South By South West. SXSW är världens största mediekonferens. Den äger rum i en konferensanläggning som är tre kvarter och fyra våningar stort och på tio hotell runt om i [...]
Läs mer Martin Thörnkvist
23
Mar
2011
Suggested Reading, week 12
Creating apps for kids to play with, making products available where the customer wants to be and crowdsourcing dull tasks. It’s our suggested reading this week. Kids, play & tech Björn Jeffrey did a presentation (in Swedish) at the Webcoast unconference about creating game apps for kids. He goes thru which technologies is useful in [...]
Läs mer Martin Thörnkvist
22
Mar
2011
Vad borde nästa publikation handla om?
Häromveckan släppte vi vår tredje omvärldspublikation. Den handlade om spelifiering. I höstas sammanställde vi en som fokuserade på crowdfunding och gjorde en djupdykning i hur vi idag kan skapa, distribuera och sälja direkt till våra kunder med internet som verktyg. Planen är att det vi ska släppa fyra sådana här publikationer per år. Nästa ska [...]
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Michaela Schmied
20
Mar
2011
Augmented Reality och reklam
Augmented reality kan användas för att göra bra reklam såväl som dålig – och det kan också bidra till ett företags digitala närvaro med interaktivitet.
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Gabe Zichermann
18
Mar
2011
Game Mechanics Introduction
Gabe Zichermann is an author, editor of The Gamification Blog and is the chair of the Gamification Summit. For the whole picture download or order our publication Gamification. Gamification is a relatively new term, but not a new concept. It’s the process of implementing game mechanics into non-gaming scenarios in order to better engage audiences [...]
Läs mer Martin Thörnkvist
09
Mar
2011
Suggested reading, week 10
This week we are thrilled about the launch of a Swedish crowdfunding site, a map of envisioned technology and talks about paywall strategies. Funded By Me - Fund your project through social networks The first Swedish crowdfunding site has been launched. It’s called Funded by me and look familiar to everybody that has visited established services like Kickstarter [...]
Läs mer Martin Thörnkvist
08
Mar
2011
The Conference
For two days in August we invite the media industries to The Conference. Together we will discuss who our future audiences are, what technology will be at our hand and how the way we create media (film, music, games, etc), change to correspond with the era we live and work in. Three topics will be [...]
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Molly Ränge
08
Mar
2011
Fair play in the social economy – or how your future consumption depend on every tweet
Molly Ränge is a co-founder of the hybrid crowd funding platform Crowdculture.se, working at Fabel Communications in Stockholm. In her book What’s mine is yours – the rise of collaborative consumption, Rachel Botsman introduces the thought of how we with every act on the web leave a reputation trail. Something that in just a few [...]
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Paris Buttfield-Addison
07
Mar
2011
Gamification: often abused!
Paris Buttfield-Addison is an author and co-founder of software developer Secret lab. The inclusion of game mechanics in non-game services and applications has an enormous potential to be abused. What follows are my Top 7 Do’s and Don’ts for Gamification in general. Do’s and Don’ts Think carefully about your product’s mission before you gamify. Game [...]
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