Paris Buttfield-Addison is an author and co-founder of software developer Secret lab. The inclusion of game mechanics in non-game services and applications has an enormous potential to
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be abused. What follows are my Top 7 Do’s and Don’ts for Gamification in general.
Do’s and Don’ts
- Think carefully about your product’s mission before you gamify. Game mechanics are NOT a bolt on extra.
- Use gamification and game mechanics to turn product and http://viagravscialis-topmeds.com/ business goals into user goals. For example, Foursquare transmutes the concept of having a profile picture into a user goal by not allowing you to become mayor without one — soft tabs cialis consequently, almost everyone has a profile picture (because they want to become mayor!)
- Don’t just use badges and points; think about the actions from a deeper perspective. You’re trying to create a layer that helps the user discover your product, you’re not trying to create a
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- Think about the feelings you want to elicit from the
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- Let the user show off;
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what good is a game if you can’t show your achievements? Make it social!
- Stagger your challenges. Gamification involves creating multiple levels of engagement. There should be a lower level of engagement which keeps users coming back on a day to day basis, a mid-level which keeps them motivated and engaged week
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month to month. Again, Foursquare does this well: daily is tips, weekly is mayorships, monthly is badges.
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the principles of your service.
In summary, make sure you’re gamify things that the user will actually want to do — if you’re turning business and product goals in to user goals, make sure they’re genuinely interesting and engaging to your users
and give them a
sense of discovery, ownership and achievement. Let
your users show off, if you can! Don’t forget: users don’t necessarily want to achieve, they don’t necessarily have want to have fun — they want to feel like they can explore without penalty (just like in a game), they want to feel like mistakes don’t
(just like in a game) and they want to feel welcome (just like in a game!). Finally, don’t forget that gamification is more than just points, badges and achievements, it’s using the techniques of a game designer to create a rich, satisfy
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