Gamification: often abused!

Paris Buttfield-Addison is an author and co-founder of software developer Secret lab. The inclusion of game mechanics in non-game services and applications has an enormous potential to

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be abused. What follows are my Top 7 Do’s and Don’ts for Gamification in general.  

Do’s and Don’ts


In summary, make sure you’re gamify things that the user will actually want to do — if you’re turning business and product goals in to user goals, make sure they’re genuinely interesting and engaging to your users

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your users show off, if you can! Don’t forget: users don’t necessarily want to achieve, they don’t necessarily have want to have fun — they want to feel like they can explore without penalty (just like in a game), they want to feel like mistakes don’t

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(just like in a game) and they want to feel welcome (just like in a game!). Finally, don’t forget that gamification is more than just points, badges and achievements, it’s using the techniques of a game designer to create a rich, satisfy

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  • Semin Ozmorali

    Great tips every marketer should read about #gamification : Gamification: often abused! by @parisba via @mediaev

  • Badgeville

    This is a great post. Gamification is often abused. Here at Badgeville we work with our customers on their overall social loyalty program, using game mechanics as a powerful piece to drive user loyalty. For more information check out or email me at