What you need to know about the youth to become successful in the future [The Conference]

Katarina Graffman is curating a session about “iDentity” in the media landscape at Media Evolution The Conference. The session is one of four under the topic “Who’s Next?”, which also feature crackdowns on how children play and two sessions on user behavior outside the western hemisphere.

Our social relationships are increasingly sustained and nourished by our digitally extended selves rather than by personal encounters. Social media platforms make the creation of a virtual self possible by manifesting a chosen identity through the pictures we post and the stories we write about our lives, including social as well as personal experiences.

It is primarily younger people who have quite an intimate relationship with their digital devices.

Are the media industries developing their products with this reality in mind? Current days social critique is arguing that the social media is enhancing a culture of narcissim. Are we in fact returning to the days of the old masters painting when the duty of every portrait artist was to beautify rather than to render a true picture? Is an ‘iDentity’ nothing but an old masters painting where the young person is his or her own portrait artist?

Isn’t it time to break this superficiality and inspire young users to find new routes rather than to re-enter those worn routes of ‘self-fiction’ and ‘who cares’ attitude. Young people do not have a free choice: they will take what we give them.

In a session titled “What you need to know about the youth to become successful in the future” myself, Dr Martin Berg and Professor Thomas Johansson will discuss the practical meaning of iDentity, the definition of entertainment and knowledge as well as the differentiation between: does there have to be one?

If we want to develop successful tools for future media creation, we must have a much more profound knowledge about human ways of being and which behavioural changes and value adjustments new media opportunities give rise to.

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