As entering The Conference I expected to attend a well-polished arrangement on the subject of Internet development, media trends and the future of digital consumption.
And it sure was an arrangement of shining standard, but when thinking back on The Conference I find myself wanting to re-label my expectation of the two days, because the conference was really all about extraordinary people. Entrepreneurs, artists and explorers who have had the courage and power to initiate an idea, a movement or passion, and make it change the game of how we perceive reality.
One of the most celebrated speakers where Amber Case, the happy cyborg anthropologist obsessed with the thought of stretching our physical and mental selves by accelerating marriage with digital over time. For you who do not have time for watching her entire presentation, here is online casino her own summary of her contribution.
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So if there is one word I would choose as a red thread describing The Conference, it is Storytelling. The key notes and the shorter break out sessions where all oozing of personality making The Conference tell a story about the future of web not in the shape of well designed forecasting graphs, but in the shape of individual stories about hope, destinies, passion and success. For me, this is just another small proof of the fact that it is the people, not the medium, who are the true power behind every paradigm shift, as well as a watermark of international quality.
And on that note, I look forward to next years conference, which I hope will leave even more room for opinions to collide and an experience even more participatory.
If you want to discover The Conference by your self (and you definitely should), you can watch all presentations from your cosy weekend sofa.
…And Yes, since Bill Drummond’s extraordinary keynote unfortunately was kept behind locked doors, all that can be reported is that is was louder than this…