X Media Lab Location Based Services is coming back to Malmö in November. We asked Henrik Byström on his thoughts about the future in LBS and what he will share to the participants of the conference the 25th of November in the Caroli Church.
Henrik Byström is, among other things, a chairman of the board of P1.CN.
What do you think Location Based Services and position technology will bring to the world within 10 years?
A profound change in socializing and managing life style.Many technologies known today will be widely used and part of everyday life for a large part of the global population. We will see where our friends are at all times. It will lead to segmentation , or circles,in SNS and communication.When we go out for lunch we see where are colleagues are and how they like the place. When we go out for a drink we check out a different circle of people. When we travel we see where the attractions are how they are rated by our friends and how crowded the place is.Transportation alternatives from where we are to where we want to go will easy to find and time based. The concept guiding us will shift to location and time and not the service per se. If I visit a city Tuesday to Thursday I have no interest in knowing what performances the theaters have over the week end. So location and time will be combined. In the car I will see good lunch deals coming up near the high way only around lunch time. If I travel at night I am not interested in deals for lunch 10 minutes down the road.The level of sophistication in all these services will be completely different and tailored to our needs.The impact on marketing will shift from general reach to targeted with much greater sophistication. Technology will bring localisation as a standard feature to many new products.The commercial implications are obvious but also safety and security will be greatly enhanced. The exact location of an accident will be immateriality known as vehicles will be equipped with such technology. For those who suffer from certain illness they will just push a location base alarm and rescue service will be immediately alerted on where they are. Stolen goods will be easier to locate.
Sweden was recently nominated the most creative country in the world. What have you seen come out of Sweden that indicates that?
Just check Wikipedia for Swedish inventions and you will see an amazing list for such a small country. Recent Swedish inventions in the IT filed include Bluetoth, Spotify, Skype, color graphics, STDMA (crucial in modern air trfic control). In other areas I can mention the Gambro artificial kidney and the Gamma Knife that revolutionized brain surgary.
What is the most important piece of technology in your life?
The lap top
What mobile device(s) d you use?
Mobile smart phone. Lap top, always on wifi or mobile broad band.
What’s your favourite application?
What’s your ringtone?
I change tone frequently
What experience/knowledge are you bringing with you to Malmö to share with us?
A long experience in Asia in various positions and careers. My 4 years association with P1.CN