Martin Thörnkvist 14 Feb 2012

Three main subjects [the conf]

Media Evolution The Conference is an annual event taking place in Malmö. For two days, 40 astonishing international speakers and 900 participants will discuss the future of the media industries and our society. Get your ticket now at the earliest bird rate.


To us, The Conference is all about stopping for a moment. We believe that it’s important to look, listen and analyze what’s going on.

To get a holistic view of our fascinating and fast moving world the The Conference is split in three parts. Each of them focus on subjects that are crucial for the development of the media industries today and in the future.

The three main subjects at this year’s The Conference will be human behavior, new technology and how to make it happen.

The subjects are introduced with a keynote presentation and the scrutinized in four breakout sessions each.

Human behavior

Life is all about interacting with our peers and embracing the fascinating interactions we face. Björk sings, “If you ever get close to a human, and human behavior. Be ready, be ready to get confused”. But as confusing and irrational our behavior can be, and contrary to what Björk believes, we are sure that there are some clear trends to follow, understand and learn from. We will take a close look at actions we humans take when consuming information and media.

New technology

OK, let’s face it. Innovation in the media field is to a large extend driven by new important technological developments. That said, it’s a good thing to keep track on what tech and software companies have in the pipeline. We’ll put some technology trends in a media context.

Make it happen

Some say that ideas are not worth anything if not implemented. We agree. Based on what we learned about human behavior in media and what new technology is at our hands we are quite well equipped to take informed decisions. We’ll spend the last part of The Conference looking into how our ideas can be realized and turned into successful media services and content.

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  • http://storyspots.ch/?p=36492 Media Evolution / Schweden | storyspots.ch newzz shelf

    [...] der Medienindustrie und unserer Gesellschaft diskutieren werden. Die drei Topthemen findet ihr hier und die schon bestätigten Speaker hier. Wenn ihr das Programm durchstöbert habt, werdet ihr [...]

  • http://erfgoed20.wordpress.com/2012/07/19/media-evolution-the-conference/ Media evolution; the conference « Erfgoed 2.0

    [...] De onderwerpen dit jaar zijn human behavior, new technology en how to make it happen. Interessante sprekers van o.a. Google, Spotify (over: “Making money on media, from one model to many models”), Wired UK (Keynote opening) en Don’t Hate, Educate (closing keynote over “the incredible lies of the state controlled media outlets in Egypt and what activists are doing to combat that to share what’s actually going on with the rest of the world“) Genoeg stof tot conversatie lijkt me. [...]

  • http://www.netport.se/2012/08/media-evolution-the-conference/ NetPort Karlshamn | Media Evolution The Conference

    [...] speakers and 900 participants will discuss the future of the media industries and our society.The main subjects will be human behavior,new technology and how to make it happen. [...]

  • http://www.netport.se/en/2012/08/media-evolution-the-conference/ NetPort Karlshamn | Media Evolution The Conference

    [...] speakers and 900 participants will discuss the future of the media industries and our society.The main subjects will be human behavior,new technology and how to make it [...]