In his book “Cognitive Surplus” Clay Shirky wrote about the possibilities we have to do astonishing things in our spare time, if we do it together and if somebody provides us with a framework to work in.
How to hack engagement
At Media Evolution The Conference this year Jeremy Fisher from Wander spoke about smart ways of designing a service to trigger and maximize users engagement. In his presentation Jeremy provides nine steps to hack users engagement and use Wander’s pre-launch success as a case.
1. Ask nicely – make it simple to contribute
2. Let people express themselves
3. Use a progress bar and give people prompts
Getting people to come back
4. Let users be pet – nobody wants to feel like they’re talking to an empty room
5. Build in status – everybody wants to feel that they’re kings
6. Give people treats
Going big and viral
7. Think of what atomic units of content you should build your service around – choose something that happens frequently and is connected to real world behaviors
8. Enable people to republish content – one persons trash is another persons content
9. Give people a sense of ownership – let users customize their presence on your service
Jesse Schell on Gamification
Some of Jeremy’s steps are mechanics that is taken from games. Two years ago at Moving Images (the predecessor of The Conference) Jesse Schell spoke thoroughly about it: