Rethinking worklife is a Swedish specialty

You are never as blind as when you look upon your own home turf. What we consider normal and mundane might be considered exotic and colorful, seen from another perspective or culture. When elections get closer people tend to polarize the political status in a nation – which is also the case in Sweden this [...]

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Kill the Creative Department!

A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today. Surveys tells us that European Heads of Marketing agree on the fact that marketing has seen more [...]

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