Trends in the app industry

Claes Magnusson is the principal at Malmö Yrkeshögskola, a college that provides training in app development and mobile e-commerce. This article is taken from our publication ”App app app app app”. App availability and usage are both going to increase dramatically. One simple explanation of the popularity of apps is that for the first time, [...]

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Making money on apps

Tomas de Souza is the managing director of web strategy agency Good Old in Malmö. This article is taken from our publication ”App app app app app”. Everyone wants to get on board and make money on nifty little programs that make life easier for users. But there is widespread misunderstanding about the financial potential of [...]

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App hysteria & corporate development

Anders Granfeldt works as a management consultant at HiQ, helping companies with strategic development and business. This article is taken from our publication ”App app app app app”. One of the most common questions in the past year has been, “How do you earn money from apps?” “What does the ’business case’ look like?” As if [...]

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Ten tips if you’re ordering an app

Claes Magnusson is the principal at Malmö Yrkeshögskola, a college that provides training in app development and mobile e-commerce. This article is taken from our publication ”App app app app app”. Start with yourself. Get yourself an iPhone and a new Android phone. It’s only when you’ve used your device everyday for several weeks that [...]

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90 markets in one launch

Björn Jeffery is Director of Digital Commerce at Brickmark, a part of Bonnier Digital. Björn is also a speaker at Media Evolution The Conference. This article is taken from our publication “App app app app app”. When Bonnier was researching new business segments, Brickmark came about from one simple insight. It’s easier to invent a [...]

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App app app app app [publication]

Click on the publication to view in full screen. Download as PDF if you want to read later on the computer, the telephone or e-reader. Also in Swedish. Today we release a new publication. It’s all about apps. Apps are the new website. Everybody wants one. We get tons of questions about how it works [...]

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The art of marketing an app

Aaron Watkins is the co-founder of Appency, a mobile marketing firm in the Bay Area focusing on marketing apps. Start by finding your niche. Does your app have mass-market appeal, or is there a specific group of people you are trying to reach? What age are they? What types of websites, magazine, and newspaper articles [...]

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A mobile web app for all platforms

Peter Svensson is a programmer at Greener Grass Web Design. Peter is also the organizer of the Android Only! conference that is taking place in Malmö 13-14 June. Mobile apps are as hot today as websites were fifteen years ago. Everyone, and that means everyone, must have an app whether they need one or not. [...]

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Everyone wants an app, this is how you make one

Anders Mårtensson works as an app programmer at Mandelform Studios and has many years of experience at Illusions Labs. The guy filling up at the next pump asked what I did for a living. App and game development, I said. He said he wanted his own app. He was a carpenter. He didn’t know what [...]

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When apps took over the world

The mobile phone market changed forever when Apple launched the iPhone in 2007. The hot topics are apps, developer tools and app markets instead of megapixels, gigabytes and millimetres. Before the iPhone, the mobile phone makers’ usual strategy was to launch separate models for every type of user. One for the music fan, one for [...]

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