Are we ready for Collaborative Consumption?

Sara Ohlsson is CEO and founder of the HinnerDu.se platform. The text is taken from our publication “Access over ownership”, about the trend of wanting access to things instead of owning them. Our service HinnerDu.se works better in cities than in rural areas. Maybe it’s because you don’t need Internet to connect people in the [...]

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Seriously better things, easily shared

Lisa Gansky is the author of The Mesh – Why the Future of Business is Sharing. The text is taken from our publication “Access over ownership”, about the trend of wanting access to things instead of owning them. Most companies have stubbornly stuck to various twists on a single tried-and- true formula: Create a product [...]

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Owning access – collaborative consumption

Martin Thörnkvist is a media market analyst at Media Evolution and runs the music company Songs I Wish I Had Written. The text is taken from our publication “Access over ownership”, about the trend of wanting access to things instead of owning them. In the last couple of centuries, we have increasingly accumulated our own [...]

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